Do You Need a Website or Just a Link-in-Bio Page? (A Quick Guide for New Entrepreneurs)
When you’re just getting started in business, it’s tempting to ask: Do I really need a full website right now? Or can I just use a link-in-bio tool like Linktree or Stan?
The short answer? It depends on your goals. While a website can serve as a powerful hub for your brand, there are times when a simple link-in-bio page is all you need. Let’s break it down so you can decide what makes the most sense for your stage of business.
What’s a Link-in-Bio Page?
A link-in-bio page is a single webpage that houses multiple links—often used on platforms like Instagram or TikTok where you can only have one clickable link in your profile.
Tools like Linktree, Stan, Milkshake, or even a single custom page on your website let you:
Direct followers to your offers, booking links, or social channels
Keep things simple and mobile-friendly
Launch quickly with little setup
These are great when your main traffic is coming from social media and your business model is just getting off the ground.
When a Link-in-Bio Page is Enough
A simple link-in-bio tool can work if you:
Are just testing an idea or side hustle
Don’t need long-form content (yet)
Are primarily booking through Instagram, TikTok, or DMs
Don’t have the time or resources to build a full site
Best for:
Influencers
Creators
Freelancers with one main offer
Coaches in pre-launch mode
Pro Tip: Make your bio link feel branded by using a custom URL (e.g., yourname.bio or yourname.com/links).
When It’s Time to Build a Website
A full website gives you more control, credibility, and functionality. It’s your business’s online home.
You probably need a website if you:
Offer multiple services or products
Want to blog, share resources, or build SEO
Need to look polished and professional to attract clients
Are scaling beyond social media
Want analytics, email list signups, or more advanced tools
Best for:
Consultants
Service providers
E-commerce brands
Coaches with multiple offers or funnels
Side-by-Side Comparison
FeatureLink-in-Bio PageFull WebsiteSetup TimeMinutesDays to WeeksCostFree to lowLow to highBranding ControlLimitedFull controlSEO BenefitsNoneYesCustom DomainsSometimesAlwaysProfessionalismBasicHigh-impactIdeal ForStarters & social sellersEstablished businesses
What About a Hybrid Option?
You don’t have to choose one forever. A smart in-between solution is to build a branded link-in-bio page on your own website (e.g., yourname.com/links). This keeps your traffic on your site and gives you more control over design and analytics.
Tools like Squarespace, WordPress, and Duda let you create this in minutes.
Final Thoughts
If you’re just starting and need something fast, a link-in-bio tool is a great place to begin. But as your business grows, so should your online presence. A website helps you build authority, serve more clients, and expand beyond the limitations of social media.
Don’t overthink it—just start with what makes sense for right now.
And when you’re ready to level up, Ready-Set-Bizz can help you build a clean, effective website that actually converts. Book a brand and website audit or ask about our launch-ready packages. Your future website is only a few clicks away.